Ayelet Gneezy is an Associate Professor of Behavioral Sciences & Marketing at UCSD’s. Professor Gneezy received her Ph.D. in Marketing from the Booth School of Management at the University of Chicago, immediately after which she joined the Rady School. Prior to obtaining her Ph.D., Gneezy earned an MBA in the Netherlands, and then returned to Israel to manage the strategic planning department in DataPro Proximity (a subsidiary of BBDO Worldwide).
Gneezy’s research addresses a wide variety of questions pertaining to consumer behavior such as behavioral pricing, prosocial behavior, social preferences (e.g., generosity, reciprocity, fairness), and factors affecting individuals’ quality of life (e.g. nutrition & exercise, poverty).
Her research has been published in a number of leading academic journals, including Science, PNAS, the Journal of Marketing Research, and the Journal of Consumer Research, and has been covered in media outlets such as The Wall Street Journal, the New York Times, Scientific American, and the Atlantic.